Restaurant Revenue Management
Foodservice Management
Hotel Revenue Management
Hotel Real Estate Investments and Asset Management
Essentials of Hospitality Management
This certificate examines the issues and challenges of the foodservice industry and outlines strategies that managers can use to meet those challenges. With a focus on a systems approach to foodservice management, it provides the skills needed to assess the effectiveness of several foodservice systems. It explores the functions of management and the stages in the development of a successful high-level manager. It explains the importance of market research and offers effective marketing and merchandising strategies for foodservice operations.
Learn how to manage the major areas of menu planning, purchasing, receiving, storage, and production. Acquire tools for handling customer- and employee-related management challenges and practice skills needed to enhance the customer experience. With menu design and development as a starting point, explore how operations establish and meet customer expectations, a key to success. Learn to increase the effectiveness of marketing, service, and human resources systems and to use them to support your business objectives.
This certificate examines the issues and challenges of the foodservice industry and outlines strategies that managers can use to meet those challenges. With a focus on a systems approach to foodservice management, it provides the skills needed to assess the effectiveness of several foodservice systems. It explores the functions of management and the stages in the development of a successful high-level manager. It explains the importance of market research and offers effective marketing and merchandising strategies for foodservice operations.
Learn how to manage the major areas of menu planning, purchasing, receiving, storage, and production. Acquire tools for handling customer- and employee-related management challenges and practice skills needed to enhance the customer experience. With menu design and development as a starting point, explore how operations establish and meet customer expectations, a key to success. Learn to increase the effectiveness of marketing, service, and human resources systems and to use them to support your business objectives.
Hospitality managers are charged with making strategic and proactive decisions to increase occupancy rates and total revenue for their properties. Applying a systematic process to such decision-making can increase their success. This 100% online certificate series in hotel revenue management, developed by renowned revenue management expert Dr. Sheryl Kimes of Cornell's School of Hotel Administration, provides a holistic view of the application of hotel revenue management concepts and practices to the hospitality industry.
The courses in this series focus on several high-impact drivers for maximizing revenue: forecasting and availability controls, pricing and distribution channel management, overbooking and group management, and non-traditional revenue management applications. Each course explores a topic in depth, with particular emphasis on the role of strategy in effective revenue management and the practical application of tools and techniques in the hospitality setting.
Well-structured hotel real estate investments create value and provide benefits to all partners in a deal: owners, management companies, and/or franchisees. Understanding the value of hotel real estate investments and the dynamics of the financial and operational aspects of real estate investments, asset management, and management contracts is critical to the success of mid-level and senior management in the hospitality and real estate industries.
This certificate series focuses on developing a comprehensive knowledge base and tool set that enables you to fully understand the complex dynamics surrounding the hotel real estate and management contracts from the point of view of the property owner, operator, and lender. This multi-party view fully enables participants to structure and negotiate the most advantageous agreement taking into account the motivations of all interested parties.
There are three central themes to this certificate series:
• The separation of real estate ownership and control as a way to increase value is vital to contemporary practice
• The valuation and financing of hotel real estate investments is a key competency for today's decision makers
• Asset management has become a legitimate and respected tool for value creation and value improvement
The Certificate in the Essentials of Hospitality Management presents critical topics for managers, covering marketing and finance fundamentals, revenue management principles, labor, and economic challenges in the hospitality industry, competitive strategies, stress management, coaching and counseling, and team dynamics.
Learn how to apply strategies and measure your revenue management performance. Learn to accurately interpret and utilize financial reports, and then convey the organization's financial condition to its constituents. Investigate the core principles of marketing. Develop a marketing plan in terms of moving from the strategic to the tactical. Build your understanding of who your customers are, and learn how to reach them effectively.
This certificate series is designed for hospitality professionals within hotels and corporate offices seeking a baseline understanding of the many facets of hospitality including finance, marketing, foodservice, HR and restaurant revenue. This is also ideal for upper-level professionals who wish to refine their skills and be exposed to different aspects of the hospitality industry.
|
