Integrated marketing
communications (IMC) is the
process of creating and
maintaining profitable
relationships with consumers and
other important stakeholders by
strategically controlling and
influencing the communications
sent to them while encouraging
meaningful dialogue with them.
IMC offers a new way of looking
at the entire marketing puzzle,
which once was viewed in terms
of pieces, such as advertising,
sales promotion, direct
marketing, public relations,
investor relations and employee
communications.
IMC changes the expectations the industry has for the professional marketer. Rather than managing independent functions, IMC practitioners develop and leverage a single, cohesive message distributed through multiple communication channels, including advertising, public relations, direct marketing, sales promotion, and more. In a world of PDAs, iPods, blogs, and instant messaging, marketers are expected to overcome clutter and deliver messages that are noticed and embraced by their target audience.
Integrated Marketing Communications
Gain an edge in today's dynamic marketplace by earning a master's degree from the Integrated Marketing Communications program offered online by the P. I. Reed School of Journalism at West Virginia University. The Integrated Marketing Communications (IMC) program is the first IMC master's degree program in the world available exclusively online.
The 39-credit master's degree program provides students worldwide the opportunity to earn a graduate degree in IMC. Designed to meet the needs of busy working professionals, the IMC program blends the flexibility of completing a master's degree online regardless of geographic location and professional/personal commitments, education in an innovative and cutting-edge discipline sought by employers and taught by successful practitioners in the industry, and the reputation of a respected major university. Students who complete this program are well prepared to fill the growing need for sophisticated practitioners of IMC throughout consumer and business-to-business firms, financial service companies, publishers, government, non-profits, the arts, and the media.
IMC changes the expectations the industry has for the professional marketer. Rather than managing independent functions, IMC practitioners develop and leverage a single, cohesive message distributed through multiple communication channels, including advertising, public relations, direct marketing, sales promotion, and more. In a world of PDAs, iPods, blogs, and instant messaging, marketers are expected to overcome clutter and deliver messages that are noticed and embraced by their target audience.
Integrated Marketing Communications
Gain an edge in today's dynamic marketplace by earning a master's degree from the Integrated Marketing Communications program offered online by the P. I. Reed School of Journalism at West Virginia University. The Integrated Marketing Communications (IMC) program is the first IMC master's degree program in the world available exclusively online.
The 39-credit master's degree program provides students worldwide the opportunity to earn a graduate degree in IMC. Designed to meet the needs of busy working professionals, the IMC program blends the flexibility of completing a master's degree online regardless of geographic location and professional/personal commitments, education in an innovative and cutting-edge discipline sought by employers and taught by successful practitioners in the industry, and the reputation of a respected major university. Students who complete this program are well prepared to fill the growing need for sophisticated practitioners of IMC throughout consumer and business-to-business firms, financial service companies, publishers, government, non-profits, the arts, and the media.
