Position
Yourself for Success
In todays competitive
marketplace, you need to keep
your business skills sharp, your
credentials current and your
career moving in the right
direction. Thats why its more
important than ever to invest in
your career with comprehensive
training from Tulanes Freeman
School of Business. Through
professor-led streaming video
lectures covering the most
critical MBA subject areas, you
can earn your master certificate
in business management or
marketing completely online and
when its convenient for you.
Programs include:
Master Certificate in Business
Management
Business Essentials I
Business Essentials II
Advanced Management Strategy
Master Certificate in Business
Marketing
Business Essentials I
Business Essentials II
Advanced Marketing Strategy
With each 8-week program you
will acquire essential skills
you can apply to your current
career or business, 4 CEUs and a
University-issued certificate
serving as an important
credential. With the option of
taking individual certificate
courses or achieving a master
certificate, students are able
to adjust their course-load to
fit their busy schedules.
Students who successfully
complete all three programs in a
track will receive their Master
Certificate in Business
Management or Master Certificate
in Business Marketing. Earning a
master certificate demonstrates
your solid understanding of core
MBA skills with a special
emphasis in management and
marketing - the key skills
employers look for when making
advancement decisions.
Advanced Management Strategy
This is the capstone course to
the Master Certificate in
Business Management. You'll gain
an increased understanding of
the managerial role, in addition
to: tools to recruit, retain and
motivate people; methods to
maximize effectiveness while
minimizing liability; and
insight into the hidden logic of
economics in management
decision-making and strategy.
You will be spending two weeks
with experts on each of the
following business fields.
• Managerial Perspectives
• Managing People
• Business Law
• Managerial Economics
Advanced Marketing Strategy
This is the capstone course to
the Master Certificate in
Business Marketing. You'll learn
the strategic role of marketing
in guiding all organizational
decisions, in addition to: how
all marketing communications
support a single objective; key
differences between marketing to
businesses and marketing to
consumers; and reasoning behind
company decisions as it expands
to the global market. You will
be spending two weeks with
experts on each of the following
business fields:
• Marketing Strategy
• Marketing Promotions
• Business-to-Business Marketing
• International Marketing
Business Essentials II
Business Essentials II builds on
Business Essentials I and is
designed to further your
knowledge of the most critical
topics affecting business today.
You'll expand your understanding
of the financial accounting
process and develop advanced
finance techniques, in addition
to learning: the impact of
globalization and international
trade barriers/agreements; and
how to examine leadership and
motivation styles. You will be
spending two weeks with experts
on each of the following
business fields:
• International Business
• Advanced Finance
• Financial Statement Analysis
• Leadership
Business Essentials I
This is the first course of each
master certificate track. You'll
learn the basic principles,
practices and trends in business
today, in addition to: the four
"Ps" of the marketing mix and
how they interrelate; tools to
analyze investment and financing
decisions; statistics to help
measure the past and make better
future decisions; and an
overview of the financial
accounting process. You will be
spending two weeks with experts
on each of the following
business fields:
• Marketing
• Finance
• Statistics
• Accounting
Master Certificate in
Business Marketing
This master certificate combines
superior technology with
critical MBA subject areas to
bring you a high-quality
business education 100% online.
Comprised of three courses,
Business Essentials I, Business
Essentials II and Advanced
Marketing Strategy, this
comprehensive program takes a
step-by-step approach to
teaching you how to market
aggressively and successfully in
today's business world.
