Do you have a flair for communication? Do you enjoy the challenge of making a convincing pitch? Do you think in terms of which message will work for a certain audience? You want to explore a career in advertising but do not have the credentials? Online advertising degrees are perfect for those interested in a career in advertising or marketing and may be just the answer to your situation. Advertising is a career that can fulfill your creative spirit and help you earn a very good living. Becoming an advertising manager can be a great goal for yourself as you start your education. If you are researching online advertising degrees, you will find that they are labeled differently by the various online schools and universities and sometimes it is hard to compare the various programs. A good advertising degree should help you become well versed in the basic concepts of research and marketing principles. It should help you understand where advertising fits in the larger business context of sales and promotion and educate you about the different media options and train you to think in terms of public relations and advertising campaigns. An advertising executive should know how to draw the connecting line between any given company’s product or service and their intended customer.
If those are the principles that an advertising degree should cover, there are some tools that will come in very handy also. So many online advertising degrees include courses in graphic design, digital design, visual communications and interactive media. The idea is to enable a student to think in terms of advertising in different formats in different media – whether it is print or social. Given that we see advertisement everywhere from Internet search engines to billboards on a busy street, the advertising course should address the various ways in which advertising works. Some people may be interested in more focused advertising degrees that go beyond these general principles to more specialized areas such as international marketing, direct sales and telemarketing, market research, brand management and marketing communication. Find advertising schools in your area to start or complete your training. An online bachelor’s degree in advertising typically takes three or four years although there are opportunities to take a heavier course load and finish it a little sooner. There are also certificate programs in advertising that will work for those looking for additional credentials to expand their career options. While getting an advertising executive position in brand name companies can be highly competitive, there are also related jobs such as billboard designer, advertising agent, marketing specials and illustrators which may also be an option after an online advertising degree.