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Associate Degree in Marketing

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The Associates Degree with a concentration in Sales and Marketing Communications is a specialized course of communications that will prepare the student with concentrated studies in the core areas of Sales and Marketing. This particular degree course will allow the student to enhance their communication skills that are a vital and necessary part of building upon personal, professional, private and public environments and communication experiences. If the student has earned a degree in a relevant area, this will be a two-year course because of the Advance start feature. If not, this will be a four-year course.

If the course is including the first two years, they will focus on fundamental business and communicational skills needed in order to advance. Some of these are skills such as critical thinking and writing, problem solving and utilization of information services and are taught I such classes as in humanities, mathematics, social and life sciences and communications art. With these courses and necessary fundamental skill sets under their belt, the student may then proceed to the concentration and core areas of the Associates program.

The concentration area of the degree program focuses on instilling certain fundamental work principles, values and competencies upon the student. These core components will also focus heavily on the communication area and emphasizes the learning of skills in areas such as business communication, diversity, the future of communication technology trends, media and culture issues, legal and ethical issues and conflict resolution.

AAS Degree in Marketing

The concentration of Sales and Marketing also utilizes a special skill set all its own to compliment the skills of the communications area. These core components focus on the science of humanistic interaction in Marketing and sales. The student will also utilize courses, which will allow them to develop their own skills, emphasize their understanding of the worldly impact of the psychology of behavior on market and communications tools and strategies. The students will also focus on ethical responsibilities and customer messages management.

He student will learn all of these skills, values and principles in classes such as consumer psychology research, Advertising and Media, Communications Law, Intercultural Communications Public Relations and Message Management, Sales Communications Marketing Communications and Marketing and Sales Messaging Management. When the student completes these courses, they will have obtained all the necessary skills thy need to enter the real world work force and succeed while utilizing the new skills they have learned to use. If you ever wondered what I can do with a business marketing degree then I think you'll enjoy the other articles on our site. Find great online business marketing programs and go back to school.


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