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Source by Wikipedia
Customer service (also known as Client Service) is the provision of service to customers before, during and after a purchase.
According to Turban et al, 2002 “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation”
Its importance varies by product, industry and customer. As an example, an expert customer might require less pre-purchase service (i.e., advice) than a novice. In many cases, customer service is more important if the purchase relates to a “service” as opposed to a “product". Customer service may be provided by a person (e.g., sales and service representative), or by automated means called self-service. Examples of self service are Internet sites.
Customer service is normally an integral part of a company’s customer value proposition.
In the United States, Customer Service provided over the telephone varies widely in quality and particularly in the wait times experienced by customers. The extremely long wait times experienced when attempting to reach large companies is a common experience shared by many Americans, and often the subject of jokes and frustration. For example, the calm, cool analysis of customer service provided in this article would be scoffed at by many who have actually attempted to obtain such service.
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