If you are looking for a communications degree job then you need to be aware what you are getting into. First let’s start off with
salary. A trained marketing communications manager
can earn up to $85,000 per year. Entry level
marketers can expect to earn $35,000-45,000 their
first year and even more depending on what you can
bring to the table. When I think of marketing
communications I think the title is a little
misleading to be honest. Having worked in marketing
and fully understanding the true way it works at
most companies I know that someone with a degree or
certificate in marketing communications will get
hired and just be called a “marketer”. Not to worry
as this is they way to the big bucks, trust me on
this one.
You need to bring a level of experience to the job
and become the main go to person. You’ll need to be
very creative and full of ideas and not scared to
try and implement those ideas.
Now comes the training and how you can get started.
First you need to find a marketing communication
certificate program. The main reason why you want a
certificate programs is you can enter into the
marketplace quicker and get a job which should be
your first goal. Once you get hired you can then
start to specialize your skills within the marketing
department. Since you’ll already have marketing
communication skills you might want to take over PR.
Once you start doing PR you’ll soon be seen as an
asset and you might try writing for websites or
brochures. Again the key is to specialize in
something within marketing as you can’t do
everything.
One key area that is vital for every business is
RFP’s (request for proposals). If your company sells
products or services I’m sure they have done their
fair share of RFP’s. Being the key person with the
communications background to handle these would be
seen as a very important role. If the company ever
decides to downsize they will first look for people
who do “generic” tasks and you won’t be on the list
because you bring in business into your company.
Another key area is presentations. You might not
only be the person who writes the presentations but
if you have the skill to actually do the
presentation that would be amazing. For this you
might want to make sure the school you are attending
has graphical courses as you can take a course like
powerpoint while you are training in marketing
communications.
Now it is time to look for a school. Finding a
school is easy. If you are looking for an online masters degree in communications then find the section of our websites for masters degree as we list several top schools that can get you what you need.
Job Outlook - Marketing Communications
As with a Degree in General Management, a Degree in Marketing is one of the fundamental skill sets needed by business today, and tomorrow and beyond. Marketing is the applied science of sales and driving business growth. The Degree you will be working toward is a B.S. in Marketing Management. You will initially focus on learning Accounting, Finance and Information Technology, Business Law, Language and Communications, along with the normal general educational requirements. Solid SAT's or ACT's and a strong aptitude for communications is a plus.
Once you reach the upper levels of your degree studies, you will encounter Marketing Management, Organizational Behavior, Business Communications, and advanced college coursework. You will be gaining vital knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing principles. Coursework in psychology, sociology, and behavioral studies in increasingly required for a complete, well-rounded education in this field. Any career in the fields of Advertising, Marketing, Sales, Product Development, and others will begin with a Degree in Marketing Management.
Career in Marketing Communications
While Marketing is a ubiquitous as language itself to any business and therefore a career in this field just a wide in scope the focused career of Marketing Manager is an ideal example. Total U.S. Employment as of May 2008 was 166,000, just over 1% of the total workforce. Average wages are $105,000 nation-wide and there Job growth is expected to be stronger than the general job market with growth of 12% or better over the next 10 years. This, however, does not cover new employment in the growing fields of Internet Marketing, Video Marketing, Mobile Marketing, and International Marketing. If you are fascinated with human behavior and love the challenge of driving business this career track is wide open and growing.
Marketing Industry
The marketing industry is as old as business itself and is growing more important. Global competition drives the need for more aggressive growth and market development. In addition, new, previously non-existent markets are appearing all the time. This fuels growth for firms that specialize in providing marketing services to companies seeking to capitalize on them. This will continue and increase for some time to come resulting in strong growth. Marketing is also a basic part of any business profile and as business grows, so does the need for skilled professionals to fill the need. Remember, Google Inc. one of the world’s most powerful businesses, is founded solely on marketing and advertising in the Internet sector. This should give you a good perspective on the future of this field. So if you are looking into a marketing communications degree job then look no further and request your free information today.
